by Batya Yaniger
One of the important marketing rules is imagining you’re on an elevator, the doors and soon closing and you’ve got half a minute to say something that captures the essence of what you do. Here is my logotherapy “elevator statement.”
The basis of logotherapy is that everything has a reason, and whether or not we know what the reason is, everything can be used for a good purpose.
We grow by getting in touch with what makes us human – our conscience, our love, our choice, our responsibility and our values.